Hindustan Times: Hitting the paper on the head

Hindustan Times It Is Time CampaignHindustan Times seems to have a thing for makeovers. I remember seeing atleast four different avatars of the newspaper.

Good. Change is good.

Though I didn’t quite like their print campaign advertising the all new Hindustan Times, their short TV ads do make a point and hit the paper right on the head, literally.

Here are four TVCs from the Hindustan Times ‘it is time’ campaign.

Ironically, the ‘Better Journalism’ ad is also being aired on news channels.

Better Journalism

Open Our Minds

Stop Panicking

Being Cynical

About these ads

About Soumyadip

Soumyadip Choudhury aka Somu aka Chaiwallah is an internet addict. His wife and family suspect that he is secretly married to his laptop. The electric shock that he got while trying to fix a neighbour's TV set as a kid, perhaps ignited his interest in everything tech. A do-it-yourself guy, he doesn't believe in hiring electricians, plumbers or carpenters. But often ends paying the professionals more to fix his botched jobs. Somu secretly wishes he knew how to code and also grumbles a lot.
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2 Responses to Hindustan Times: Hitting the paper on the head

  1. gaizabonts says:

    I have loved this series. Thanks for putting these up here – I have missed the better journalism one. Reminds you of Durkha Butt.

    Any idea, who their agency is?

  2. Soumyadip says:

    @Gaizabonts I think it’s Lowe Lintas.

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