Hindustan Times seems to have a thing for makeovers. I remember seeing atleast four different avatars of the newspaper.
Good. Change is good.
Though I didn’t quite like their print campaign advertising the all new Hindustan Times, their short TV ads do make a point and hit the paper right on the head, literally.
Here are four TVCs from the Hindustan Times ‘it is time’ campaign.
Ironically, the ‘Better Journalism’ ad is also being aired on news channels.
Better Journalism
Open Our Minds
Stop Panicking
Being Cynical
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About Soumyadip
Soumyadip Choudhury aka Somu aka Chaiwallah is an internet addict. His wife and family suspect that he is secretly married to his laptop. The electric shock that he got while trying to fix a neighbour's TV set as a kid, perhaps ignited his interest in everything tech. A do-it-yourself guy, he doesn't believe in hiring electricians, plumbers or carpenters. But often ends paying the professionals more to fix his botched jobs. Somu secretly wishes he knew how to code and also grumbles a lot.
I have loved this series. Thanks for putting these up here – I have missed the better journalism one. Reminds you of Durkha Butt.
Any idea, who their agency is?
@Gaizabonts I think it’s Lowe Lintas.